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Little Debbie™ "Pack a Lunch They’ll Love" Giveaway Official Rules

("Official Rules")

The Little Debbie™ "Pack a Lunch They’ll Love" Giveaway (the "Giveaway") is sponsored by McKee Foods Corporation, 10260 McKee Road, Collegedale, TN 37315 ("Sponsor"). Sponsor, its subsidiaries and affiliates, and any other companies or agencies associated with the Giveaway (such as advertising, promotion, fulfillment or judging agencies), together, hereinafter will be referred to as the "Giveaway Entities."

Participation in the Giveaway constitutes the entrant's ("you" or "your") full and unconditional agreement to and acceptance of these Official Rules, including the decisions and interpretations of Sponsor, which are final and binding on all matters relating to the Giveaway.

1. NO PURCHASE OR TRANSACTION IS NECESSARY TO ENTER OR WIN. A purchase will not increase your chances of winning. Maximum one (1) entry per person/e-mail address/Facebook account per day of the Giveaway Period (as defined below).

2. Giveaway Dates: The Giveaway begins on Monday, July 14, 2014, at 12:00 PM Eastern Time ("ET") (the "Giveaway Start Date") and ends on Friday, September 12, 2014, at 11:59 AM ET (the "Giveaway End Date"). The period from the Giveaway Start Date through the Giveaway End Date is referred to as the "Giveaway Period." Except for the initial week of the Giveaway, which will begin on Monday, July 14, 2014, at 12:00 PM ET and will end on Sunday, July 20, 2014, at 11:59 AM ET, and the last week of the Giveaway, which will begin on Monday, September 8, 2014, at 12:00 AM ET and will end on Friday, September 12, 2014, at 11:59 AM ET, during the Giveaway Period, each Weekly Entry Period will run from 12:00 AM ET Monday through 11:59 PM ET the immediately following Sunday (the "Weekly Entry Period"). Sponsor’s designated computer is the official time clock for the Giveaway.

3. Who Can Enter: The Giveaway is open to all legal residents of the 50 United States and the District of Columbia who are 18 years old or older (19 years old or older for Alabama and Nebraska residents) at the time of entry. The Giveaway is also open to all legal residents of Canada (excluding the province of Quebec) who have reached the age of majority in their province/territory. Void elsewhere and where prohibited. Employees of Facebook, Inc. and employees of the Giveaway Entities and their immediate family members [defined as parents, parents-in-law, children, siblings and spouse (including common law), regardless of where they reside] of each employee are not eligible to enter the Giveaway or win Giveaway prizes. Any other persons with whom such employees are domiciled are also not eligible to enter the Giveaway or win Giveaway prizes.

4. How to Enter: During the Giveaway Period, there are two (2) ways to enter the Giveaway: (1) by visiting LittleDebbiePackaLunch.com (the "Website") and following the site's instructions; OR (2) by visiting the Little Debbie™ page on Facebook. To enter on Sponsor’s Facebook page:

1) visit facebook.com and either (a) log in to your Facebook account or (b) create a free Facebook account if you do not already have one (please note that you must agree to Facebook’s terms and conditions),

2) visit the Little Debbie page at facebook.com/LittleDebbie, and

3) click on the Giveaway tab, and enter the Giveaway through the application located there.

Regardless of method of entry, to enter the Giveaway, each entrant must complete the entry form with all required information (which will include your full name, full address, city, state or province, telephone number, email address and age (“Personal Information”) on the entry submission page) and agree to the Official Rules. There is no fee for entrants to obtain a Facebook account.

This Giveaway is not sponsored, endorsed or administered by or associated with Facebook. By entering this Giveaway, you are providing your information to Sponsor and not to Facebook.

5. Limitations on Entry: There is a limit of one (1) entry per person per day. If more than one entry is received from an entrant on a given day, only the first entry will be included and later entries will be disqualified. Each potential winner may be required to provide valid and legal proof of identification. All entries must be fully and accurately completed. Use of any automated system to participate in the Giveaway or subvert the entry process is prohibited and will result in disqualification and all associated entries will be void. Giveaway Entities will not be responsible for incomplete, inaccurate, late, or stolen entries or for failure to receive entries due to transmission failures or technical failures of any kind, including, without limitation, malfunctioning of any network, hardware or software, whether originating with sender or Sponsor or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Giveaway, including, without limitation, errors or difficulties which may occur in connection with the administration of the Giveaway, the processing of entries, the announcement of the prize or in any Giveaway-related materials. In the event of a dispute over who submitted a particular entry, entries will be deemed to have been submitted by the owner of the ISP account from which they were sent. For these purposes, an ISP account holder shall mean the natural person(s) assigned to such ISP account by the Internet access provider, online service provider or other organization responsible for assigning ISP addresses for the domain associated with such ISP account. Any questions regarding the number of entries submitted or the owner of an ISP account shall be determined by Sponsor in its sole discretion, and Sponsor reserves the right to disqualify any entries by persons determined to be tampering with or abusing any aspect of the Giveaway.

5. Limitations on Entry: There is a limit of one (1) entry per person per day. If more than one entry is received from an entrant on a given day, only the first entry will be included and later entries will be disqualified. Each potential winner may be required to provide valid and legal proof of identification. All entries must be fully and accurately completed. Use of any automated system to participate in the Giveaway or subvert the entry process is prohibited and will result in disqualification and all associated entries will be void. Giveaway Entities will not be responsible for incomplete, inaccurate, late, or stolen entries or for failure to receive entries due to transmission failures or technical failures of any kind, including, without limitation, malfunctioning of any network, hardware or software, whether originating with sender or Sponsor or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Giveaway, including, without limitation, errors or difficulties which may occur in connection with the administration of the Giveaway, the processing of entries, the announcement of the prize or in any Giveaway-related materials. In the event of a dispute over who submitted a particular entry, entries will be deemed to have been submitted by the owner of the ISP account from which they were sent. For these purposes, an ISP account holder shall mean the natural person(s) assigned to such ISP account by the Internet access provider, online service provider or other organization responsible for assigning ISP addresses for the domain associated with such ISP account. Any questions regarding the number of entries submitted or the owner of an ISP account shall be determined by Sponsor in its sole discretion, and Sponsor reserves the right to disqualify any entries by persons determined to be tampering with or abusing any aspect of the Giveaway.

7. Prize Details:
One (1) Grand Prize: Grand Prize Winner will receive one (1) $5,000 Scholarship, awarded in the form of a check, and two (2) Limited Edition Collectors Lunch Boxes. Approximate Retail Value (“ARV”) of Grand Prize: $5,050.

Forty Five (45) Weekly First Prizes (five awarded per Weekly Entry Period): one (1) Limited Edition Collectors Lunch Box, and one (1) Little Debbie Products Prize Pack, which will contain an assortment of Little Debbie snack products. ARV of each Weekly First Prize: $30.

Forty Five (45) Weekly Second Prizes (five awarded per Weekly Entry Period): one (1) Little Debbie Products Prize Pack, which will contain an assortment of Little Debbie snack products. ARV of each Weekly Runner-Up Prize: $10.

Total ARV of all prizes is $6,850. Taxes, if any, are the responsibility of the winners. Prizes are non-transferable. No prize substitution or cash redemption, except at Sponsor's sole discretion or as otherwise provided herein. Sponsor reserves the right to substitute alternative prizes of greater or equal value if for any reason any prize becomes unavailable. Any difference between the stated ARV and the actual ARV will not be awarded.

7. Awarding of Prizes: If your entry has been drawn as a Grand Prize Winner, you will be contacted within two (2) weeks after the drawing by telephone, e-mail or mail, per the information indicated in your online entry form, to confirm your entry and eligibility. If your entry has been drawn as a Weekly Prize Winner or a Weekly Runner-Up Prize Winner, you will be notified within two (2) days of the applicable drawing.

To be confirmed as a winner of any prize, you may be required to complete and return an affidavit of eligibility and release form, if in the U.S., or a Declaration of Compliance with Contest Rules and Liability/Publicity Release, if in Canada, before being awarded your prize. If you are from Canada, to be confirmed as a winner, you must correctly answer a time-based mathematical skill-testing question to be administered by email. If a winner does not meet all eligibility requirements, has not complied with these Official Rules, incorrectly answers the skill-testing question in the case of a Canadian resident, cannot be contacted, does not respond within seven (7) days from the date Sponsor first tries to notify him/her, and/or the prize or prize notification is returned as undeliverable, such winner forfeits all rights to claim or receive the prize and an alternate winner will be selected using the methods describe above. By accepting any prize, winner acknowledges compliance with these Official Rules.

Weekly Prizes will be mailed through the U.S. Postal Service or Canada Post or other ground delivery method to the street address indicated on the winner's entry form by November 10, 2014, provided that the winner's confirmation of notification is received by that date. If the prize is undeliverable, the prize will be forfeited. PRIZES ARE AWARDED AS IS AND WITHOUT CONDITION, WARRANTY, GUARANTEE OR REPRESENTATION OF ANY KIND, EXPRESS OR IMPLIED (INCLUDING WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE).

9. Privacy and Use of Personal Information: All entrants shall be subject to and protected by the Privacy Policy on the Little Debbie website, available online at littledebbie.com/www/docs/12 (the "Privacy Policy"). By entering the Giveaway, you acknowledge that you have read and understand the Privacy Policy and you agree to its terms. By participating in this Giveaway, you (a) grant Sponsor the right to use your Personal Information for the purpose of administering the Giveaway, including but not limited to contacting and announcing the winners; (b) grant Sponsor the right to use your Personal Information for publicity and promotional purposes relating to the Giveaway, in any and all media now known or hereafter devised, without further compensation; and (c) acknowledge that Sponsor may disclose your Personal Information to third-party agents and service providers of Sponsor in connection with any of the activities listed in (a) and (b) above.

10. Publicity: Acceptance of a prize constitutes permission for the Giveaway Entities to use the winner's name, likeness, voice and comments for advertising and promotional purposes worldwide in any media without limitation and without additional compensation unless prohibited by law.

11. Disqualification: The following are prohibited and will result in automatic disqualification from the Giveaway: (1) using any method that artificially increases odds of winning, including without limitation Internet bots, Web robots, www robots or any other type of bots; (2) non-compliance with these Official Rules; and (3) any other act that the Giveaway Entities determine, in their sole discretion, jeopardizes the integrity of the Giveaway. Sponsor also reserves the right to disqualify persons found tampering with or otherwise abusing any aspect of this Giveaway as solely determined by Sponsor. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS GIVEAWAY MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

12. Winners’ List: The names of the winners will be available online at LittleDebbiePackaLunch.com on or about November 5, 2014.

13. Arbitration/Choice of Law: Except where prohibited by law, entrants agree that any and all disputes, claims and causes of action arising out of or connected with this Giveaway shall be resolved exclusively by arbitration pursuant to the Commercial Arbitration Rules of the American Arbitration Association then effective, and any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred by entrant with regard to this Giveaway, excluding in all events attorneys’ or other related fees and punitive, exemplary, incidental, consequential or other damages. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrants and Sponsor in connection with the Giveaway shall be governed by and construed in accordance with the laws of the State of Virginia, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Virginia or any other jurisdiction) that would cause the application of the laws of any other jurisdiction. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision so long as the general intent of these Official Rules remains in effect. In the event that any such provision is determined to be invalid or otherwise unenforceable, these Official Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.

14. General Terms and Conditions: This Giveaway is void where prohibited by law. The Giveaway is subject to all applicable federal, state and local laws and regulations. The Giveaway Entities reserve the right to terminate or withdraw the Giveaway at any time by posting a notice online at LittleDebbiePackaLunch.com. In the event the Giveaway is compromised by a virus, nonauthorized human intervention, tampering or other causes beyond the reasonable control of Sponsor that corrupt or impair the administration, security, fairness or proper operation of the Giveaway, Sponsor also reserves the right in its sole discretion to suspend, modify or terminate the Giveaway. Should the Giveaway be terminated prior to the end of the Giveaway Period, Sponsor reserves the right to award prizes based on the nonsuspect, eligible entries received before the termination date. By participating in the Giveaway, each entrant agrees to release and hold harmless Facebook, Inc., the Giveaway Entities and each of their respective employees, officers, affiliates, parents, subsidiaries, directors, shareholders, agents and legal advisors (collectively the "Released Parties"), from any and all losses, damages, rights, claims and actions of any kind in connection with the Giveaway or resulting from acceptance, possession or use of any prize, including without limitation, any personal injury, death or property damage. Under no circumstances shall any of the Released Parties have any liability or responsibility for: (1) incorrect or inaccurate entry information, or faulty, failed, garbled or jumbled electronic data transmissions; (2) any unauthorized access to, or theft, destruction or alteration of entries at any point; (3) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the Giveaway; (4) inaccessibility or unavailability of the Internet or a Giveaway site or any combination thereof; (5) any injury or damage to an entrant’s or to any other person's computer, tablet, mobile device or other electronic device that may be related to or result from any attempt to participate in the Giveaway or download any materials in the Giveaway; or (6) any typographical error or other error in these Official Rules or in any other communication relating to the Giveaway. All entries become the property of Giveaway Entities.

15. Disclaimer: Sponsor disclaims any sponsorship or endorsement by and any affiliation with the providers of the prizes other than the Limited Edition Collectors Lunch Boxes and the Little Debbie Products Prize Packs.

Sponsor: McKee Foods Corporation, Collegedale, Tennessee.

Any questions, comments or complaints regarding the Giveaway should be directed to Sponsor, not Facebook.